Your privacy matters to us. This Privacy Policy explains how Sensational Travel Services collects, uses, stores and protects your personal information, and how you can exercise your data protection rights.

Sensational Travel Services (“we”, “our” or “us”) is committed to protecting your privacy and the security of your personal information. This Privacy Policy applies when you access or use our website, platform or services, including when you register as a home-based travel agent or make travel arrangements through our services.

We process personal information in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, where applicable.

1. Who We Are

Sensational Travel Services is a UK-based host travel agency that provides a platform for independent travel agents to arrange travel for clients and earn commission.

We act as a data controller for personal information we collect and use to operate our business, manage agent accounts and provide our services. Depending on the circumstances, we may also process personal information on behalf of other parties.

Our registered address and company details should be provided using the official business information published on our website.

2. Personal Information We Collect

We may collect and process the following categories of personal information, depending on how you interact with our website and services.

2.1 Information You Provide Directly

This may include:

• Identity and contact information: Your full name, email address, telephone number and postal address.

• Personal details: Your date of birth and nationality where required for account verification or travel arrangements.

• Payment information: Billing details and transaction records relating to subscription fees and commission payments. Payment card details may be processed directly by our payment providers.

• Travel documentation: Passport details, travel preferences and other documentation required to arrange bookings.

• Account information: Your username, login credentials and account preferences.

• Communications: Information contained in emails, telephone calls, chat messages, enquiries and other communications you send to us.

2.2 Information Collected Automatically

When you visit our website or use our platform, we may automatically collect:

• Your IP address.

• Browser type, operating system and device information.

• Pages visited, browsing activity and time spent on our website.

• Referring website addresses and general usage information.

• Cookie identifiers and information collected through similar technologies, subject to applicable consent requirements.

2.3 Information Received from Third Parties

Where necessary, we may receive personal information from:

• Travel suppliers, including booking confirmations and travel documentation.

• Payment processors and fraud prevention providers.

• Identity verification services where appropriate.

• Business partners and service providers involved in delivering our services.

We will handle information received from third parties in accordance with applicable data protection requirements.

3. How We Use Your Personal Information

We may use your personal information for the following purposes:

• To create, administer and maintain your agent account.

• To manage subscriptions, payments and billing.

• To arrange and manage travel bookings for clients.

• To calculate, administer and pay commission.

• To provide training, customer support and account-related communications.

• To notify you about important service updates and changes to our terms or policies.

• To meet legal, tax, accounting and regulatory obligations.

• To monitor, maintain and improve our website, platform and services.

• To detect, investigate and prevent fraud, unauthorised access and other security risks.

• To send marketing communications where we have a lawful basis to do so.

• To establish, exercise or defend legal claims where necessary.

We will only use personal information for purposes that are lawful and compatible with the circumstances in which it was collected.

4. Our Lawful Bases for Processing

Under the UK GDPR, we must have a lawful basis for processing personal information. Depending on the circumstances, we may rely on the following legal bases.

4.1 Contractual Necessity

We process personal information when it is necessary to enter into or perform a contract with you, including managing your agent account, providing our services and administering bookings and commission.

4.2 Legitimate Interests

We may process personal information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. These interests may include improving our services, maintaining security, preventing fraud and managing our business operations.

4.3 Legal Obligations

We may process and retain personal information when required to comply with applicable laws, including tax, accounting and regulatory requirements.

4.4 Consent

Where required by law, we rely on your consent to process personal information for specific purposes, such as certain marketing communications or the use of non-essential cookies.

You may withdraw your consent at any time where consent is the applicable lawful basis. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

5. How We Share Your Information

We may share personal information with the following categories of recipients where necessary and lawful.

5.1 Travel Suppliers

We may share relevant booking information with airlines, hotels, tour operators, car rental companies and other travel providers to arrange and manage travel services.

5.2 Payment Providers

We may share relevant information with payment processors and financial service providers to collect subscription fees, process transactions and administer commission payments.

5.3 IT and Platform Providers

We may use website hosting providers, software platforms, email providers, cloud services and technical support providers to operate and maintain our business.

5.4 Professional Advisers

We may disclose relevant information to accountants, solicitors, insurers and other professional advisers where reasonably necessary.

5.5 Regulators and Legal Authorities

We may disclose personal information where required by law, pursuant to a lawful request, or where reasonably necessary to protect our legal rights, prevent fraud or respond to legal proceedings.

We require relevant service providers to protect personal information appropriately and process it only in accordance with applicable legal requirements and contractual arrangements.

We do not sell your personal information to third parties for their own marketing purposes.

6. International Data Transfers

Some of our service providers, suppliers or business partners may operate outside the United Kingdom. As a result, your personal information may be transferred to or accessed from another country.

Where an international transfer is subject to UK data protection law, we will implement an appropriate transfer mechanism where required. Depending on the circumstances, this may include a UK adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to the relevant standard contractual clauses or another lawful safeguard.

You may contact us for further information about the safeguards applicable to relevant international transfers.

7. How Long We Retain Your Information

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including meeting legal, accounting, regulatory and reporting obligations.

Our retention periods may vary depending on the type of information and the circumstances.

• Agent account information: Generally retained while your account remains active and for an appropriate period afterwards.

• Booking and financial records: Retained for the period required by applicable tax, accounting, travel and other legal requirements.

• Communications and support records: Retained for as long as necessary to resolve enquiries, maintain business records or address potential disputes.

• Marketing information: Retained until you withdraw consent or object, where applicable, subject to any necessary suppression records.

• Technical and cookie data: Retained in accordance with the relevant purpose, cookie settings and applicable retention periods.

Where we no longer need personal information, we will take appropriate steps to securely delete it or anonymise it, unless we are legally required or permitted to retain it for longer.

8. Your Data Protection Rights

Subject to the conditions and exemptions under applicable law, you may have the following rights regarding your personal information.

8.1 Right of Access

You may request a copy of the personal information we hold about you.

8.2 Right to Rectification

You may request that inaccurate personal information be corrected or incomplete information be completed.

8.3 Right to Erasure

You may request the deletion of your personal information in certain circumstances. This right is not absolute, and we may need to retain certain information where a lawful basis applies.

8.4 Right to Restrict Processing

You may request that we restrict the processing of your personal information in certain circumstances.

8.5 Right to Data Portability

Where the legal conditions are met, you may request a copy of certain personal information in a commonly used, machine-readable format or ask us to transfer it to another organisation.

8.6 Right to Object

You may object to processing based on our legitimate interests in certain circumstances. You also have an absolute right to object to the use of your personal information for direct marketing.

8.7 Right to Withdraw Consent

Where we rely on consent, you may withdraw it at any time.

8.8 Right to Complain

If you are concerned about how we handle your personal information, you may contact us first. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

To exercise your rights, please use the contact details provided in Section 15. We will respond within the period required by applicable law, normally one month after receiving your request. This period may be extended where legally permitted, and we will inform you if an extension is necessary.

9. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to ensure the website functions correctly, remember preferences, understand website usage and support marketing activities.

Cookies may include:

• Strictly necessary cookies: Required for essential website functions, security or services you have requested.

• Analytics cookies: Used to understand how visitors interact with our website.

• Marketing cookies: Used to support advertising and measure marketing performance.

• Preference cookies: Used to remember selected settings and preferences.

Where required by law, we will obtain your consent before placing non-essential cookies on your device. You can manage your preferences through our cookie consent tools, where available, and your browser settings.

Blocking certain cookies may affect the functionality of some website features.

10. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, alteration, disclosure or destruction.

Depending on the systems and services involved, these measures may include access controls, secure hosting, encryption where appropriate, staff access restrictions and security reviews.

However, no method of transmitting information over the internet or storing electronic data can be guaranteed to be completely secure.

You are responsible for keeping your account credentials confidential and using strong passwords. Please notify us promptly if you suspect unauthorised access to your account or believe that your personal information has been compromised.

11. Children’s Privacy

Our agent services are intended for individuals aged 18 or over. We do not knowingly collect personal information directly from children for the purpose of registering them as agents.

Where travel bookings involve children, we may need to process relevant information, such as passenger details, to arrange the requested travel services. Such information must be provided and handled lawfully by an appropriate parent, guardian or authorised individual.

If you believe that we have collected personal information unlawfully, please contact us so that we can investigate and take appropriate action.

12. Third-Party Websites and Services

Our website or platform may contain links to third-party websites, booking systems or services.

We do not control the privacy practices of independent third parties. If you access their websites or use their services, their own privacy policies and terms may apply.

We encourage you to review the relevant privacy information before providing personal information to any third party.

13. Automated Decision-Making

We may use automated tools or systems to support activities such as fraud prevention, security monitoring or account administration.

Where we carry out solely automated decision-making that produces legal or similarly significant effects on individuals, we will comply with the applicable data protection requirements, including providing relevant information and safeguards where required by law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, data processing practices or legal obligations.

Any updates will be published on this page with a revised date. Where required by law, we will notify affected individuals of significant changes.

We encourage you to review this page periodically to remain informed about how we handle your personal information.

15. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights or have concerns about how your personal information is processed, please contact us using the verified details below.

Company: Sensational Travel Services

Email: [Insert official business email address]

Telephone: [Insert official business telephone number]

Registered Address: [Insert verified registered business address]

16. Complaints to the Information Commissioner’s Office

If you are unhappy with how we have handled your personal information, you may contact us to give us an opportunity to address your concerns.

You also have the right to complain to the UK Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Website: https://www.ico.org.uk/

17. Governing Law

This Privacy Policy shall be interpreted in accordance with the laws applicable in England and Wales, subject to any mandatory data protection rights and legal requirements that apply to you.

Nothing in this Privacy Policy limits any rights you may have under applicable data protection legislation.

Last Updated: 17 October 2026